The OIV has officially relocated its headquarters from Paris to Dijon, citing economic challenges and a need for better facilities. The decision, approved unanimously in 2021, aims to strengthen ties with local winemakers and enhance operational efficiency in a historically rich wine region. The potential addition of China as a member signals shifting global dynamics in the wine market.
The International Organisation of Vine and Wine (OIV), regarded as the ‘UN of wine’, has relocated its headquarters from Paris to Dijon due to various economic and ecological challenges affecting the wine industry. Founded in 1924, the OIV is responsible for regulating wine production and trade globally, representing 50 member countries that account for 70% of the world’s wine production and 90% of consumption. With budget constraints compelling its move, Dijon was chosen among candidates Bordeaux and Reims for its scientific and cultural significance in viticulture, proximity to vineyards, and suitable facilities for hosting international meetings. Following unanimous approval from OIV members in October 2021, the organization is now set to thrive in a renovated 17th-century mansion designed for its needs. Additionally, the potential inclusion of China as a new member hints at shifting dynamics in the global wine market and diplomacy.
The OIV is the leading global authority on viticulture, established to oversee the wine production and trade since 1924. It faces significant challenges today, including climate change, pests like phylloxera, declining consumption, and economic strains. As the wine industry grapples with these issues, the decision to move headquarters reflects a strategic choice to enhance operations and foster closer ties with local winemakers. Dijon, a city rich in wine heritage, offers substantial administrative support, research facilities, and an enhanced visibility for the OIV, especially as it attracts potential new members like China.
The move of the OIV to Dijon marks a significant transition for the organization, aiming to lower operational costs while increasing its engagement with the winemaking community. With an enriched cultural backdrop and strategic location, the OIV aspires to enhance its role in the global wine industry, especially with possible new collaborations arising from upcoming membership changes.
Original Source: www.latribune.fr
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